Since the CEPSM’s inception, we have found extreme confusion amongst our clients as to what exactly constitutes “branding”. Many people falsely associate branding solely with visual elements such as logos and colour schemes. In reality, branding is so much more…
This is why, we have published the following “Guide to Branding in the Public and Non-Profit Sectors“, which you can view or download for free right away. Enjoy!
As a key sponsor of this annual marketing conference, CEPSM is very excited to be taking part in MARCOM’s debut in Toronto. The year’s program offers 3 inspiring keynotes, 15 concurrent sessions and daily marketing roundtable case studies. You will also be able to choose from three optional pre-conference workshops. As always, there’s a trade show of solutions providers and networking opportunities galore…
The 2009 International Nonprofit and Social Marketing (INSM) Conference will be taking place July 14-15th in Melbourne, Australia. Call for papers and further details can be found here.
The Centre of Excellence for Public Sector Marketing (CEPSM) has recently opened offices with our strategic partner Brown Communications to serve the Western Canada market. Our new strategic alliance with Brown means our clients now have access to our services in Alberta and the Saskatchewan. Plans are also underway to have representation in British Columbia.
The Centre, which focuses on strategic marketing solutions designed to meet the unique needs of governments, associations and not-for-profit organizations, offers the following services (all catered to public sector organizations):
Our Western Canada offices will be located in Regina and Calgary.
2275 Albert St.
Regina SK.
T2E 2P5
Regina Contact – Jayne Leibel
360-751-5399
#200-325 Manning Road NE
Calgary, Alberta
T2E 2P5
Calgary Contact – Linda Williams
403-263-9980
For more information about CEPSM visit www.publicsectormarketing.ca
Come join the discussion on our new LinkedIn group/community dedicated to tackling the latest trends/issues in social media marketing within the public and non-profit sectors. Also, be sure to follow the Public Sector Marketing 2.0 Blog.
For those of you that were unable to register for our upcoming Social Media Marketing Workshop in Toronto, please call me (Mike Kujawski) at 613.731.9851 ext.12 and I will be sure to put you on the priority list for the next one.
This wiki is meant to act as a central hub for all current initiatives regarding social media and government around the world. Feel free to modify or add items to your heart’s content! The URL is: http://government20bestpractices.pbwiki.com/
The Centre of Excellence for Public Sector Marketing is pleased to announce that it will be working once again with Public Safety Canada on their Emergency Preparedness “Get Prepared” campaign. Specifically, CEPSM has been asked to provide social media monitoring training and initial engagement recommendations. We look forward to working with everyone at PSC!
Register now for Mike Kujawski’s introductory “Develop a Social Media Marketing Plan in ONE DAY” workshop being presented in Toronto on Friday, October 31st , 2008.
This workshop is ideal for public sector and non-profit professionals who work in the communications, marketing and information management areas of their organization and want to learn how to leverage the power of Web 2.0/Social Media.
YOU WILL LEARN HOW TO:
· Properly use and leverage on-line social networks, consumer generated content, blogs, podcasts, wikis, video, RSS feeds and virtual worlds to better deliver your message
· Incorporate automated social media monitoring activities into your daily schedule
· Ensure you are visible to all major search engines through the latest search engine marketing tactics and social media optimization techniques
· Develop a proper Social Media Press Release (SMPR) to reach influential bloggers
· Convince senior management to move from a traditional mind set to a web 2.0 mentality
· Properly measure your social media marketing ROI
· Effectively respond to PR/Communications disasters
The Centre of Excellence for Public Sector Marketing is proud to announce it’s newest client, the Canadian Air Transport Security Authority. Together with HBS (Hewson, Bridge, Smith), we are looking forward to a lasting business relationship.
CATSA currently faces a serious issue that is hindering
the level of service (wait times) provided during pre-board
screening of passengers and their belongings.
Despite various promotional/communication efforts to
date, passengers continue to bring restricted items in
their carry-on and hand luggage.
HBS/CEPSM understands that CATSA would like to
move beyond simply raising awareness and educating
people about what not to bring. Instead, CATSA would
like a campaign that will change actual BEHAVIOUR of
their target audience. This is where Social Marketing
comes in. Through specifically addressing knowledge,
belief and behavior objectives (among other things),
CEPSM will develop a Social Marketing Strategy that
will have clear, easily measurable outcomes.
