Social Media Marketing Workshop coming to Toronto!

Register now for Mike Kujawski’s introductory “Develop a Social Media Marketing Plan in ONE DAY” workshop being presented in Toronto on Friday, October 31^st , 2008.

This workshop is ideal for public sector and non-profit professionals who work in the communications, marketing and information management areas of their organization and want to learn how to leverage the power of Web 2.0/Social Media.

YOU WILL LEARN HOW TO:

· Properly use and leverage on-line social networks, consumer generated content, blogs, podcasts, wikis, video, RSS feeds and virtual worlds to better deliver your message

· Incorporate automated social media monitoring activities into your daily schedule

· Ensure you are visible to all major search engines through the latest search engine marketing tactics and social media optimization techniques

· Develop a proper Social Media Press Release (SMPR) to reach influential bloggers

· Convince senior management to move from a traditional mind set to a web 2.0 mentality

· Properly measure your social media marketing ROI

· Effectively respond to PR/Communications disasters

Click here to register!

 

Technorati Tags: social media workshop,government,blogs,web2.0,mike kujawski,cepsm,toronto

CEPSM wins joint-bid with HBS to develop CATSA Social Marketing Strategy

The Centre of Excellence for Public Sector Marketing is proud to announce it’s newest client, the Canadian Air Transport Security Authority. Together with HBS (Hewson, Bridge, Smith), we are looking forward to a lasting business relationship.

CATSA currently faces a serious issue that is hindering
the level of service (wait times) provided during pre-board
screening of passengers and their belongings.
Despite various promotional/communication efforts to
date, passengers continue to bring restricted items in
their carry-on and hand luggage.
HBS/CEPSM understands that CATSA would like to
move beyond simply raising awareness and educating
people about what not to bring. Instead, CATSA would
like a campaign that will change actual BEHAVIOUR of
their target audience. This is where Social Marketing
comes in. Through specifically addressing knowledge,
belief and behavior objectives (among other things),
CEPSM will develop a Social Marketing Strategy that
will have clear, easily measurable outcomes.

Technorati Tags: CEPSM,HBS,CATSA,public sector marketing

New Study of Canadians: Should Government adopt Web 2.0?

The Department of Agriculture recently conducted a comprehensive study gauging the level of understanding Canadians have about Web 2.0 and the potential for incorporating certain Web 2.0 elements into G2C Communications and Marketing. The study can be found here on the Library and Archives Canada web site.

Technorati Tags: socialmedia,web2.0,government study,Agriculture Canada

CEPSM releases the Social Media Marketing Workbook!

The Centre of Excellence for Public Sector Marketing is proud to announce the release of its latest workbook on Social Media Marketing; now available online.

The CEPSM Social Media Marketing Workbook has been designed to help you develop a complete Social Media Marketing Plan using a structured, step-by-step approach. The workbook provides many real-life examples of modern public sector best-practices in the use of social media.

The workbook has been developed by Mike Kujawski, an active member of the social media marketing community and leading expert/consultant in the field of public sector marketing.

 

 

Technorati Tags: socialmedia,workbook,socialmedia_workbook,socialmediamarketing,marketing,marketingplan,mikekujawski

New article by Jim Mintz appears in CSAE magazine!

The Canadian Society of Association Executives recently published an article by CEPSM Director Jim Mintz talking about how associations can become more marketing oriented. Be sure to read it here!

CEPSM workshops coming to Winnipeg!

Both of CEPSM’s popular workshops on Social Marketing and Social Media Marketing are coming to Winnipeg on May 7th and May 8th (respectively). Be sure to sign up!

Less than a month until CEPSM goes West!

Hey everyone, Jim Mintz and myself (Mike Kujawski) will soon be touring Western Canada to deliver our workshops Develop a Social Marketing Plan in ONE DAY! and Develop a Social Media/Web 2.0 Marketing Plan in ONE DAY!

Both of these workshops focus specifically on the unique needs of marketing and communications professionals in the Public and Non-Profit sectors! The new Social Media Marketing/Web 2.0 workshop that I will be conducting is a great supplement to our already extremely popular Social Marketing workshop.

I strongly believe that anyone wishing to be successful in traditional Social Marketing MUST also know how to leverage the modern digital space effectively. Consider these facts:

• The average Canadian spends over 3 hours online each day
• Over 100 million videos are watched each day on YouTube
• More than 70% of online Canadians actively use social networks such as Facebook & LinkedIn
• Approximately 150,000 new blogs are created every day

Are your marketing efforts even visible to your target audience? Do you know what the blogosphere is saying about your organization right now? Your brand? Your advertising?

Register for our workshops and learn how you can participate in social media and leverage it effectively to achieve your marketing goals! The complete CEPSM/CMG workshop schedule is available here!

We hope you can make it!

MARCOM 2008 conference schedule is now live!

The Marcom 2008 schedule is finally up. Have a look at this year’s top notch line-up of speakers and sessions! If there is a topic that you think is missing then please add it to the MARCOM wiki right now! All round table topics will be fully decided by YOU, the marketing and communications community!

MARCOM 2008 website is now live!

CEPSM is pleased to announce this year’s MARCOM conference, June 11&12 at the Hampton Inn Ottawa and Conference Centre. This annual conference is specifically catered to public sector and not-for-profit marketing professionals.

Learn how to address the conundrum of marketing in a non-commercial environment and connect with others who face the same challenges you do. Directors, managers, advisors and officers alike are invited to mix and mingle, learn and share while picking up the latest industry strategies, tools and tips.

Here are some links:

• MARCOM 2008 Home Page
• Conference Topics
• Call for abstracts
  
• MARCOM Wiki (Suggest a topic!)

CEPSM wins joint-bid with Marbek Inc.

CEPSM is pleased to announce that it will be working jointly with Marbek Consulting to develop a Social Marketing Strategy for the Ministry of Transporation to strengthen energy-efficient vehicle usage in Canada.