CEPSM to develop a Parks & Rec. Marketing Strategy for the City of Burlington

The Centre of Excellence for Public Sector Marketing has been chosen to develop a 5- year Marketing Strategy for the Parks and Recreation Department in the City of Burlington. Burlington has been growing at a rapid pace over the last few years and has seen an increase in youth, seniors and visible minority populations, all [...]

CESPM chosen to develop a recruitment strategy for DND

The Centre of Excellence for Public Sector Marketing has officially been hired by the Canadian Department of National Defence (DND) to help with their recruitment marketing efforts. Recent statistics show that although the raw number of recruits has risen over the last few years, retention has gone down. CEPSM will be developing a multi-year [...]