Archive for May, 2008

CEPSM releases the Social Media Marketing Workbook!

May 15, 2008

The Centre of Excellence for Public Sector Marketing is proud to announce the release of its latest workbook on Social Media Marketing; now available online.
The CEPSM Social Media Marketing Workbook has been designed to help you develop a complete Social Media Marketing Plan using a structured, step-by-step approach. The workbook provides many real-life examples of [...]

New article by Jim Mintz appears in CSAE magazine!

May 2, 2008

The Canadian Society of Association Executives recently published an article by CEPSM Director Jim Mintz talking about how associations can become more marketing oriented. Be sure to read it here!