CEPSM wins joint-bid with HBS to develop CATSA Social Marketing Strategy
The Centre of Excellence for Public Sector Marketing is proud to announce it’s newest client, the Canadian Air Transport Security Authority. Together with HBS (Hewson, Bridge, Smith), we are looking forward to a lasting business relationship.
CATSA currently faces a serious issue that is hindering
the level of service (wait times) provided during pre-board
screening of passengers and their belongings.
Despite various promotional/communication efforts to
date, passengers continue to bring restricted items in
their carry-on and hand luggage.
HBS/CEPSM understands that CATSA would like to
move beyond simply raising awareness and educating
people about what not to bring. Instead, CATSA would
like a campaign that will change actual BEHAVIOUR of
their target audience. This is where Social Marketing
comes in. Through specifically addressing knowledge,
belief and behavior objectives (among other things),
CEPSM will develop a Social Marketing Strategy that
will have clear, easily measurable outcomes.
