Jim Mintz & Bernie Colterman publish article on Municipal Marketing
CEPSM is happy to announce that Jim Mintz & Bernie Colterman have published The Case for Municipal Marketing. This article was included as part of Public Sector Digest’s Spring 2009 edition. In this article Jim and Bernie address the need for marketing at the municipal government level and how governments are now starting use marketing to better serve citizens and stakeholders as well as to enrich public sector management.
